Picture this – a cow gulps down a carry bag discarded in a field. The bag is white and looks like plastic. But don’t worry about it killing the cow. It actually does – nothing! Find out why.
The partial or total ban on plastic bags in several Indian cities is often lauded as a welcome move by most people. As it should be! But if you ask those who cannot afford alternatives like cloth bags (or forget to bring them to the market) – using just hands to carry eggs and vegetables home can be a juggling act. It was this problem faced by ordinary citizens that disturbed Ashwath Hegde, a Mangalore-born but now Qatar-based NRI entrepreneur.
“The Mangalore City Corporation implemented a ban on the manufacture, sale, and distribution of plastic bags in the year 2012. But the decision was taken without preparations for alternatives. People were concerned about how they would carry products from the market now. Everyone cannot afford a bag worth Rs. 5 or Rs. 15 to carry a kilogram of sugar. I decided to come up with alternatives after hearing about these problems in my hometown,” says the 25-year-old.
After researching the problem for about four years, Ashwath founded EnviGreen – a company that produces 100% organic, biodegradable, and eco-friendly bags.